Itaú — Brazil's largest bank
Each visitor's brainwaves became a film they took home.
The ask
An engaging experience for visitors to Itaú's stand at Web Summit Rio, part of the launch of Itaú's new branding. It was built entirely with the brand's freshly created materials.
What the house made
A seated experience: the visitor puts on an EEG sensor, biosensors pick up the body's signals, and the visuals respond to their brainwaves as they happen. At the end, each participant scanned a QR code and downloaded their own video, generated from their brainwaves.
How it was built
Biosensors and an EEG sensor wired to mini PCs. A Python backend reads and processes the signals; the interface runs in a WebView, with the visuals rendered in WebGL and shaders. A custom Linux image boots straight into the experience UI: no desktop, no manual step between one visitor and the next.
Credits
Agency, production and team credits go here, one per line — as they appear on the festival entry. [to measure]